Meet us at Las Vegas · Aug 25–27
About The Demand The Product Wholesale Exhibition
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trade show / meeting visual
Meet us at Las Vegas
ASD Market Week · Aug 25–27 Meet the team & sample the formula in person
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product / texture visual
Prescina
U.S. Wholesale Re-entry 0% Fatty Acid moisturizer for Malassezia-prone skin
Re-entry · U.S. 2026

Back for U.S. wholesale.The 0% Fatty Acid formula U.S. customers keep asking for.

Prescina is a U.S.-ready skincare brand built around a 0% Fatty Acid moisturizer for Malassezia-prone and fungal-acne-prone skin, formulated with Piroctone Olamine + Zinc PCA.

It's not a new experiment. The formula already had a following in the U.S. — now it returns under a clearer brand, ready for wholesale partners.

Formerly known as La Théorie, now rebranded as Prescina for U.S. wholesale re-entry.
Demand Proof

Existing demand. Interrupted supply.

When the brand disappeared from the U.S. market, customers didn't move on. They emailed us directly — and asked publicly on Reddit — where they could buy it again.

Direct inbox Names & addresses blurred
mail.google.com
Customer inbox screenshot
Gmail screenshotlabel: "U.S. customer inquiries"
blur · name blur · email

Signal: direct purchase intent

Public community Usernames blurred
reddit.com/r/Fungalacne
Reddit thread screenshot
Reddit screenshot"La theorie discontinued?" thread
blur · username blur · username

Signal: public community validation

Two channels. One question.
"Where can I buy it again?"

The demand was interrupted. The formula position was not.

Customer emails are anonymized. Reddit signals are qualitative voice-of-customer from public discussions, not clinical evidence.

The Product

One product to start.
Built on a 0% Fatty Acid philosophy.

Prescina is a 0% Fatty Acid skincare brand for Malassezia-prone, fungal-acne-prone, sensitive, and blemish-prone skin. It enters the U.S. through a single, focused product — formulated with two key ingredients.

Start SKU Prescina F 3.01 Moisturizer
Gel texture
01

Piroctone Olamine

A well-studied key ingredient often chosen for fungal-pattern skin.

Cream texture
02

Zinc PCA

Helps support the look of balance while caring for the skin's moisture barrier.

0% Fatty Acid Formula base
Fragrance-free No added fragrance
Gel-cream Lightweight texture
Daily use Morning & night

First: the moisturizer. Next: the gel cleanser — the same philosophy, one step at a time.

Wholesale

Now open to U.S. wholesale partners.

Prescina is taking wholesale inquiries for U.S. retail, clinics, estheticians, and specialty online stores. Send your details and we'll follow up with pricing and next steps.

Start SKUPrescina F 3.01 Moisturizer
Opening orderMOQ 60 units
Wholesale pricingShared on request
Lead timeApprox. 2 weeks

Get a quote

Leave your details — we'll send wholesale pricing and a product brief.

No payment now. Pricing and spec sheet shared after your inquiry.

Thank you!

We've received your details and we'll contact you soon with wholesale pricing and a product brief.

ASD Market Week
ASD Market Week logo
/ booth visual
Las Vegas Convention Center · North & Central Halls
Aug 25 (Tue) – Aug 27 (Thu), 2026
Exhibition

ASD Market Week in Las Vegas.

Prescina is ready to meet its first U.S. wholesale partners. The real character of this brand reveals itself in person — in the texture of the product, the clarity of the science, and the people behind it.

If you've made it this far, we'd love to put a face to the conversation. Come find us on the show floor. We'll be waiting.

Book a meeting →
Get a quote